Daily Archives: August 27, 2007

Retiring Cliches

A little while back I wrote about retiring the marketing lineĀ Priced To Sell.

Seth Godin, master marketer, author and blogger put up on his Squidoo site a list of overused business cliches.

On the other hand, the vast majority of buzzwords exist for one reason: to hide. By obfuscating, lying, confusing or just plain avoiding the issue, business people can avoid communicating. Do you have the guts to stop using cliches?

Seth’s Top 10

  1. Thinking outside the box
  2. a win-win situation
  3. at the end of the day
  4. best practices
  5. paradigm shift
  6. synergy
  7. giving 110%
  8. paradigm
  9. low hanging fruit
  10. a leading provider

I’m still looking for overused Realtor lines. Add them to the Priced To Sell blog or leave a comment here.

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