Local For Sale By Owner Real Estate site, FSBOMadison.com does a high volume of business.
From their own website they promote,
“777 homes listed in 1999, 1100 in 2000… and on up, to over 2000 in each of the past 2 years.”
That’s pretty impressive!!! It was a hot seller’s market in Madison and a great time to make a quick sale. Right now, today, in the present, the market is correcting itself. Home Sellers in Madison, using a Realtor or going FSBO, need to do more to sell a home. A lot more.
Exposure is key. What you do with that exposure is key also. Being seen is not the same as being noticed. If you are going the FSBO route, you have to do even more to get your property exposed and noticed. One of the best ways of getting noticed is with your photo’s. I call it the Ebay Syndrome. People want to see pictures when searching for real estate online. No pictures. No interest.
“A Picture Is Worth A Thousand Words”
NRT Inc., the largest residential real estate brokerage company in the nation conducted a study which found that the average consumer wants to see a minimum of 6 photos of a house before they will contact the listing agent about it.
FSBO’s using the FSBOMadison site are only allowed to upload 5 photo’s.Your FSBO listing might be one photo short of having that buyer pick up the phone. As a FSBO how do you decide what photo’s to upload and what photo’s to leave off? I see some of my fellow Realtor’s not do much better though. Even though Madison area Realtor’s are allowed to put 9 photo’s on a listing for sale, I see properties with less.
Just doing a search tonight on the Madison MLS, I saw properties with 3 photo’s, 1 photo and some even with ZERO.
At Edyn Real Estate, we have made the commitment now, that every listing will have 9 photo’s on the MLS. On our Keller Williams listing page we will do 20. On our Gardyn listing page we will do a minimum of 20, if not more.
We realize that a home buyer will still want a showing, so they can feel and sense the property, but we believe that more photo’s will help the home buyer notice it enough to schedule a showing.
*FSBO Tip-Create a separate photo webpage online with a link in your FSBOMadison listing directing would be home buyers to see more of your home. Interior photo’s-good. Exterior-photo’s-cool. Night time photo’s-awesome. Seasonal photo’s-outrageous. Neighborhood photo’s-now you just have too much time on your hands.
By the way-this blog post, purposely does not have any photo’s.
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The Gardyn 