5410 Tonyawatha Trl, Monona Wisconsin w/ Lake Monona View

This is the view from your new home. No kidding. That really would be your view!

Now, I normally don’t promote listings in my blog posts on The Gardyn, but we have discovered a new marketing platform that we are really excited about and thought we would test it out on ourselves first.

We start by creating a website for the home that we marketing

For example  www.5410Tonyawatha.com

Now through this website you have all sorts of cool tools and gadgets for marketing.

We upload a marketing flyer to craigslist http://madison.craigslist.org/rfs/597980854.html , now this isn’t just any craigslist posting, it has clickable links and takes the prospective buyer right back to the listing website we created.

The listing also gets sent to trulia, google base, oodle, propsmart, homescape, vast and local.

The next step in the marketing plan is to promote the home and domain address www.5410Tonyawatha.com through the use of GoogleAdwords.

Now you’ll notice if you visit the website that we created for 5410 Tonyawatha that it is not just about the home. A home buyer can find info about the area schools and all local amenties.

That’s not all. The website is set up to track data such as site activity, page activity, key word searches, website referrers and all raw stat info. And we can send a daily email to our seller’s, if they so wish with all this info. Now, as a seller you don’t have to wait for info just on how many showings or feedback after showings, you can have instant feedback about the marketing of your home.

There are so many other cool things that we can do with the website and tools, and we will be happy to show you at your listing presentation. Contact us at edynrealestate@gmail.com or call us 608-333-5915

View Of Downtown Madison (The City On An Isthmus)

The downtown Madison area is located between two lakes.

Lake Monona and Lake Mendota.

This is a photo I took today from the Lake Monona side. Over looking Lake Monona, you can see the downtown Madison area, including the Monona Terrace and the Wisconsin State Capital building.

The Monona Terrace is the building front and center in the picture, looking like it is floating right on the water. The Monona Terrace is the city community and convention center and was designed by famed architect, Frank Lloyd Wright. From the Monona Terrace webpage:

On July 18, 1997, Monona Terrace Community and Convention Center opened its doors after nearly 60 years of debate. It was first designed by Wisconsin native and internationally renowned architect Frank Lloyd Wright in 1938 as a cultural, governmental and recreational building. Wright reworked the design several times between 1938 and 1958 before signing off on the final plans seven weeks before his death in 1959.

The State Capital building is peaking out from behind a large brown building. Your can see the top of the dome. The State Capital building is the tallest building in the picture. The building reaches a height of 284 feet. The reason why it so clearly dominates the downtown Madison skyline is because of a little building ordinance called the “Capitol View Preservation Ordinance”. This ordinance states,

…that buildings within a mile of the State Capitol should not exceed the height of the base of the columns beneath the dome: 187.2 feet above Lake Monona.

High End Luxury Homes In Madison

The Capital Times, a local Madison newspaper, wrote a story yesterday about high end luxury homes in the Dane County area.

“While two decades ago even the most expensive homes barely topped $300,000, in Dane County today there are well over 400 single-family homes that are assessed at more than $1 million, and more than 1,000 worth more than $750,000, according to Dane County property tax records.“

So as the rest of the housing market is cooling off, that means that these high end luxury homes are getting really cold right? I mean, The Capital Times had reported that the Parade of Homes this year had the lowest number of homes featured since 1982.

Not the case I guess according to builder, Hart DeNoble in the newest Capital Times article,

“… While low and moderate housing market continues to lag, the million-dollar market is picking up, according to builder Hart DeNoble, who specializes in high-end homes.

“I’m seeing activity picking up, so we’re going to be picking up some new homes here this winter,” he says. “And then by spring I think it’s going to come around quite a bit. It won’t be like it was in ’04 and ’05. Those were two banner years. But hopefully we’ll get back to where we should be.”

Taking The Day Off

I’m going to be taking the day off today to hang out at the lake with my girfriend, her brother and my nephew and do some wakeboarding.

My nephew is going to be a senior this year in high school and will soon be leaving for college. I might not be able to spend as much time with him if he leaves to go to a college far away. He thinks he might want to go into real estate though, so perhaps during his summers he could come back and work for EDYN Real Estate and get a taste of Real Estate.

So what does a day off look like for me?

I’m still posting a blog here. I will still be following up with customers and clients. I will still have my cell phone on me. I will still check my email.

Asking $1,000,050 for Lake Monona Home

I went to an open house yesterday for a Lake Monona, waterfront home. The list price is $1,000,050. That is not a typo, I had to re-read to make sure.

A couple things confuse me about marketing their home at this price:

1. They could  be missing out on alot of buyers.

• With the internet being the main source of home searching online, home buyers use solid round numbers for their search. (ie. $200,000-$250,000). There could be a buyer topped out on a search price at a million and not even know that this house is out there for just $50 more. Why not list it at $999,950? Only a $100 difference, but could make a huge difference in helping buyers find it.

2. Are they trying to be the lowest price home over $1,000,000?

• Maybe the strategy is to be the lowest price $1,000,000 home and be seen as the greatest value of the most expensive homes in the Madison area. This could be called the Bob Barker Strategy. On The Price Is Right when a contestant thinks everyone else has overbid and they go in at $1.

For whatever reasons, logic or thinking that brought them to that asking price, it got me to thinking and to mention it here. So I guess it’s working.