The Three Important Things In Real Estate TV Ads:Boring, Boring, Boring

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Yesterday I wondered why do real estate company TV ads suck so bad?

I started skating around the blogosphere ( I figure if you surf the web, you skate the blogos) looking for answers. Over at FoREM, Joel Burlsem wrote,

Real estate ads have become so generic they’re forgettable. Same boring messages. Same boring situations. So who’s going to create the drumming gorilla in real estate?

He gave some great examples in his post, Beating the Drum of Change, of how to do it and how not to do it. I found another commercial, this time from Target, that I think would make a great real estate commercial, the background song is perfect.

Maybe I have it all wrong. Maybe people just want a real estate agent to help them buy and sell four walls and a roof. I keep thinking that people want a HOME. They want a place to celebrate life, milestones, create memories, laugh, cry, love and live. Maybe I’m wrong though.

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