Quick.
Name a memorable real estate TV ad. Got it.
Was it clever? Was it funny? Did it convey emotion?
Oh. You can’t even remember one. That’s because real estate TV ad’s suck almost as much as real estate logos. I don’t know if executives at the top just refuse to hire good firms to help with promotion or if they are afraid to take a risk and become memorable.
I recently saw an ad that I was thought was a real estate company ad. I thought it was genius.
In my opinion, Ikea nailed it. This should have been a real estate ad. I wish that real estate company would go this direction with their TV marketing. I also love the new Ikea tagline.
Home-The most important place in the world.
Ikea was selling the idea of home. That home is individual. Home is personal. Home is different for everyone. Ikea didn’t show their product or store through out the entire ad. Ikea is selling “…home is important. We get that. We understand. If you check us out, you might find things that make your home feel more like home.”
What do real estate company’s sell in their TV ads?
- We sell the most homes
- Our Realtor’s are the most professional
- Our Realtor’s care the most
- We have the most Realtor’s
- We wear gold jackets because we have a gold standard
- We have a partnership with Yahoo
- We are the biggest
They don’t get it. Do those things convey the kind of emotion that a real estate transition is? Is it memorable or do real estate TV ads just suck?
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2 Comments
September 28, 2007 at 10:55 am
[...] Sponsors Why Are Real Estate Company TV Ad’s So Bad??? [...]
June 29, 2009 at 5:02 pm
I agree. Real Estate ads are aweful! I am a Realtor and I have been trying to find a Producer for my TV ads. Every idea that has been pitched to me has to do with people standing there and saying how I helped them buy a home. Nothing fun! Nothing eye catching! Nothing real! Nothing like me!! Every idea I had, was knocked down by the Producers. FInd me a Producer that is willing to think outside the box!!!!