The Three Important Things In Real Estate TV Ads:Boring, Boring, Boring

Yesterday I wondered why do real estate company TV ads suck so bad?
I started skating around the blogosphere ( I figure if you surf the web, you skate the blogos) looking for answers. Over at FoREM, Joel Burlsem wrote,
Real estate ads have become so generic they’re forgettable. Same boring messages. Same boring situations. So who’s going to [...]

Why Are Real Estate Company TV Ad’s So Bad???

Quick.
Name a memorable real estate TV ad. Got it.
Was it clever? Was it funny? Did it convey emotion?
Oh. You can’t even remember one. That’s because real estate TV ad’s suck almost as much as real estate logos. I don’t know if executives at the top just refuse to hire good firms to help with promotion [...]

Revisiting “Priced To Sell”

I think Realtor cliche’s are funny. I have been as guilty as anyone in using them, but I am going to strive to eliminate them from my marketing.
What is a Realtor cliche? I wrote a post awhile back and had some great comments added to some Realtor cliches, but in general, it’s a line that [...]

High End Luxury Homes In Madison

The Capital Times, a local Madison newspaper, wrote a story yesterday about high end luxury homes in the Dane County area.
“While two decades ago even the most expensive homes barely topped $300,000, in Dane County today there are well over 400 single-family homes that are assessed at more than $1 million, and more than 1,000 [...]

The Truth About The Dane County Real Estate Market

This post includes real estate market stats and info for  Madison West, Madison East, Cottage Grove, Monona, Middleton, Waunakee, Sun Prairie, Fitchburg, Verona, Stoughton, McFarland and general Dane County.
     “I Want The Truth”
 “You Can’t Handle The Truth!”
 I already shared the stats about the overall Dane County Real Estate market.
Madison East Real Estate (Single Family)
Absorption Rate: [...]

Monona Trash Pick Up Is Not Playing Around

Follow Instructions On Trash Pick Up

The City of Madison recently got new trash bins refuse carts. Madison Guy from Letter from Here explains:
It wasn’t any old bin. Mayor Dave explained that it was our “new tan refuse cart” (to go with the new trucks with the robot arms). To make sure I knew the message [...]

Bernake & the Fed Slash both Fed Funds Rate and Discount Rate by 1/2 point

Big News! Good News! Surprising News!
A rate cut was expected today, but the aggressive .50% rate in both the Federal Funds Rate and the Discount Rate surprised many, including myself.
The Federal Reserve lowered its benchmark interest rate by a half point to 4.75 percent, this is the first Fed rate cut in four years!
In a [...]

The Fed Decides On Interest Rates Today

After the mortgage meltdown, the Department of Labor seeing the first jobs decline since 2003, all eyes are on the Federal Reserve.
Even though the FHA has stepped in to the subprime mortgage market and the job loss was only 4,000 with the unemployment rate being virtually unchanged at 4.6%, recession is the talk. In the days of [...]

Buyers Poll: What Do You Wish A Real Estate For Sale Sign Looked Like?

  What info do you wish was on a real estate for sale yard sign?
1) A brochure box for flyers
2) Website address for company
3) Website address for property
4) The listing agents cell phone number
5) Property info (ex. 4 bedrooms, 2140 sq. ft.)
6) A photo of the listing agent
View Results
 
Make your own poll 

Madison Real Estate Market (and surrounding communities)

I mentioned in a blog post early this week that I would be sharing what Madison area communities are in a Seller’s market, Buyer’s market or Balanced market.
On the air on Wednesday I gave the run down of most of those markets. We still have some numbers to pull and will be posting them soon [...]

I Will Be On WIBA Talk Radio Discussing The Real Estate Market

I recieved this email in my inbox this morning,
Darin -
My name is Rick Berg and I got your name from a reporter at The Capital
Times (Mike Ivey) who is doing a story today on the sluggish Dane County
real estate market.
I’m filling in for Mitch Henck (WIBA, 1310 AM) on Wednesday morning and
wanted to spend an [...]

Dane County Real Estate Days On Market Thru August

I said earlier,
“Days on Market has nothing to do with a Buyer’s Market or Seller’s Market.”
It doesn’t? Not really.
What you can see in the Dane County Days On Market chart below is that single family days on market are fairly reasonable, a little over two months. But there are always two markets going on in a [...]

Buyer’s Market, Seller’s Market, or Balanced Market

What’s going on in the real estate market?
 
Is it a seller’s market, a buyers market, or a transitional/balance market?
 
We hear the news media saying it’s a buyer’s market, but what does that really mean?
 
I got a phone call on Friday from an “investor”, telling me, “It’s a buyer’s market so your sellers are going to [...]

Weekend Weed Out Postponed

The Madison Real Estate News Week In Review…
…will return after the UW Badger football season.
I will be posting Madison real estate news and reviews during the week though. I just don’t want to have to compete against Badger football on saturdays.
Until the Weekend Weedout returns, catch up on some past happenings that may or may [...]

Feedback From Buyers On Home Showing

On More Listings | More Sales I have written about Feedback for real estate agents,
Your business could be giving you feedback but you may not know what it is or how to interpret it. This feedback could come from such  forms as; no closings for a month, two months, or three months. Not having any current [...]

Do Not Read This Blog If You Don’t Have Two Hours To Waste (Or More)

We are getting to launch a number of new things at Edyn and it’s going to be very time consuming. So, I sat down to redo my schedule and try to find an extra 15 hours in the work week. As I’m reorganizing and time blocking my new week I came across this blogsite with [...]

In A Buyer’s Market You Still Can’t Wait To Buy

It’s a Buyer’s Market. Anyone notice?
In a buyer’s market, home lookers tend to think because they have lots of choices that they also have lots of time.
There are actually two different markets going on during a Buyer’s Market. 

The market for good properties

The good properties are priced right, offer great terms, in excellent condition and staged well. These [...]